How can we create a vitamin brand thats more than influencer promoted? To create a brand that isn’t trying to be or make claims it is not. With such a vast amount of vitamins on the market today, the ownership of VIA wanted to make something that was more than another ‘green’ and ‘health’ themed vitamin.
What we did.
UX + Visual Design
Getting back to basics, VIA was born. Taking the confusion out of what the vitamin was for, when to use it and maintain consistent clean design. From the dosage, to the use, VIA makes using vitamins as enjoyable as their effects on us are.